Risks Associated with Social Media Seminar
This seminar is the first of its kind in the Asia Pacific Region.
Hear from experts in insurance, online risk and the legal industry
about the rapidly emerging risks of social media and the negative
consequences and effects it can have on the value of brand and corporate
identity.
In the past two years, dozens of corporate brands and identities have
suffered damage and negative public criticism from ill informed and
uneducated decisions around social media and the short, medium and long
term effects to the equity which that brand has built over years of
investment both in to the consumer market and internal human resources.
Today, online communication is the fastest growing medium in the world.
This growth has seen the emergence of social media platforms such as
Facebook which has attracted a global user-base of over 300 million
people. These platforms allow people to share information and opinions
on any subject. They may well be talking about your business now. And
what they are saying may not necessarily be complimentary. In fact,
never before has business operated in a world where brand and reputation
face the potential threat of immediate and long-term damage from the
internet revolution.
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